Count the full billable list
Subscribers and non-subscribers currently affect both the plan tier and Standard email allowance.
Free tool · updated August 14, 2026
See whether your campaigns, automations, and other emails fit inside Standard’s current allowance of 12 times your billable contacts.
Where to start: in Omnisend, open Audience and use Total billable contacts. Split that total between subscribers and non-subscribers below.
13,600 email credits remain in this estimate.
This checks email volume, not price: Standard currently includes 12 email credits for each contact that counts toward your bill. Automations use credits too, and your subscription price can change as the audience grows. We do not store the numbers you enter.
Check the live Standard and Pro prices ↗What uses the allowance
Subscribers and non-subscribers currently affect both the plan tier and Standard email allowance.
Welcome, browse, cart, checkout, post-purchase, and win-back emails use credits too.
Resends, holiday peaks, new contacts, and busy automation days can push you over the limit.
The result measures email capacity only. It does not quote the contact-tier subscription price, determine permission to message a contact, or include SMS. For new subscriptions after May 4, 2026, Omnisend says SMS is available on Pro as an add-on rather than on Standard.
The calculation
Marketing subscribers + non-subscribers in the account on the billing day.
Total billable contacts × 12 email credits for the billing cycle.
(Subscribers × full-list campaigns) + automation emails + all other email sends.
Before upgrading
Start with Audience → Total billable contacts. Do not substitute the visible newsletter-subscriber count: Omnisend says non-subscribers can remain billable because they may receive eligible transactional and behavioral automations.
Use engagement and permission rules—not a blunt cost target—when suppressing or unsubscribing contacts. Preserve consent records and account for the future value of legitimate re-engagement.
If the forecast exceeds Standard, compare a lower sending cadence with Pro’s currently published unlimited-email model. Use Omnisend’s live pricing calculator for the current and next audience tier.
The contact definition, Standard 12× formula, Free limit, Pro email model, and exhausted-credit behavior come from Omnisend’s current 2026 pricing documentation.
Capacity questions
Omnisend currently says Standard email credits equal total billable contacts multiplied by 12 for each billing cycle. For example, 3,000 billable contacts provide 36,000 email credits.
The current documentation counts subscribers plus non-subscribers on the billing day. Unsubscribed contacts are excluded. A non-subscriber can still receive eligible transactional or behavioral automation messages.
Omnisend says additional campaigns cannot send and contacts triggering automations can be canceled from workflows until the billing cycle renews or the account upgrades.