Use profit, not sales
A $100 order does not put $100 in your pocket. The calculator applies your gross margin first.
Free tool · no login
COST$→VALUE↑
Will this app
pay for itself?
See how many extra orders or saved team hours you need to cover the subscription and setup cost.
Use cautious numbers: an app dashboard can take credit for sales it did not cause. Your inputs stay in the browser and are not stored.
APP ROI TEST / CONTRIBUTION BASISLIVE TOOL
TOTAL APP COST FOR 6 MONTHS$494
ESTIMATED SALES + TIME VALUE$1,223
VALUE LEFT AFTER APP COST+$729
ESTIMATED RETURN147%
RESULTEstimated value is at least 2× the cost
Your estimate is $729 above the cost of the test.
EXTRA ORDERS NEEDED TO BREAK EVEN0.1per month after counting saved staff time
MONTHS TO EARN BACK SETUP COST1.3 moif the estimated monthly value continues
Count only truly extra orders: sales that would not have happened without the app. The calculator applies your gross margin because revenue shown in an app dashboard is not the same as profit.
Put the result into the full app audit ↗Three rules
Do the math before the app becomes permanent.
Count only what the app added
Do not give the app credit for every order that saw a popup, email, review, or upsell.
Saved hours must be real
Only count hours when a task disappears or your team uses that time for more valuable work.
This is a planning tool, not financial advice or proof that the app caused a sale. It does not include tax, payment fees, refunds, discounts, financing costs, or later repeat purchases.
The model
How the calculation works.
Total cost of the test
Monthly fee × number of months, plus setup and migration costs.
Estimated value
Profit from extra orders, plus the value of team hours you expect to save.
Break-even and payback
We compare the estimated value with the full test cost and show how long setup could take to repay.
Before you install
Save the “before” numbers now.
Choose one main reason for the app: add sales, prevent a measurable loss, or remove a repeated task. Save the current number, exact plan price, setup hours, and test start date.
Use an A/B test when you can. If you cannot, compare a careful before-and-after period and write down promotions, traffic changes, stockouts, or seasonality that may affect the result.
When the test ends, choose: keep, downgrade, replace, or remove. The time already spent setting it up is not a reason to keep paying.
Common questions
Should I use revenue or profit to calculate Shopify app ROI?
Use the profit left after product cost, not sales credited by the app. This calculator applies your gross margin before comparing extra orders with the subscription and setup cost.
What counts as an incremental order?
It is an order that would not have happened without the app. An order that simply saw a popup, review, email, or upsell does not necessarily count.
How long should I test a Shopify app?
Test long enough to cover a normal buying cycle and the setup period. Save the before numbers, choose one main measure of success, and include the time your team spends setting up and moving data.