What does Omnisend count as a billable contact?
Omnisend says it counts subscribers and non-subscribers in the account on the billing day. You may therefore pay for people you are not actively emailing. Cleaning old and unusable contacts can lower cost as well as improve email performance. Keep consent records and legal requirements in mind before removing anyone.
The Standard-plan send calculation
Standard includes email credits equal to billable contacts multiplied by 12 per billing cycle. A 3,000-contact account therefore receives 36,000 email credits. That is enough for twelve full-list sends in the simplest case, but automations and segmented campaigns also consume credits.
Estimate campaigns and automated emails separately, then compare the total with 12 times your billable contacts. Automations use part of the allowance too.
The 2026 SMS change
Omnisend’s current help documentation says Standard subscriptions started on or after May 4, 2026 do not include SMS. New Pro subscriptions can add SMS with volume pricing beginning at an advertised $0.007 per message; actual price varies by country and volume. Older subscriptions may have legacy terms.
When Free is enough
Free exposes the platform without requiring a credit card, but it reaches a maximum of 250 unique contacts and allows 500 emails per month. It is a product evaluation plan, not a durable tier for a store that sends regular campaigns and automated messages.
When to choose Standard
Choose Standard when email is your main channel and 12 times your contact count covers campaigns plus automations. Check the price again before importing a large old list because the plan can move up as your billable count grows.
When Pro can make sense
Consider Pro when you need to send more email than Standard allows, want its reporting features, or have enough SMS use to price the add-on seriously. Compare the full annual bill at today’s contact count and at the next tier.
Check your exact contact tier
Omnisend’s live calculator is the authority for the current bill.
Sources and disclosure
This guide uses Omnisend’s 2026 pricing help article and live pricing page. MerchantTrim has no active Omnisend affiliate relationship and receives nothing if you follow these links.
Sources: Omnisend pricing documentation ↗ and live calculator ↗
Test campaigns and automations against Standard’s 12× allowance →