New store: start with a free plan
Your first challenge is getting useful reviews, not buying the most advanced review software. Judge.me currently includes unlimited product, store, photo, and video reviews on its free plan. Loox also lists a free plan with review requests and display widgets. Pick the one your team will actually use every week.
Growing store: Judge.me sets a strong price benchmark
Judge.me Awesome costs $15 per month and includes more integrations, widgets, collection options, coupons, referrals, Google Shopping, and social-commerce sync. If you pay more elsewhere, make sure the difference saves time or helps sales—not just that the feature list looks longer.
Visual brand: test whether Loox earns the higher bill
Loox Convert focuses on photo and video reviews, AI summaries, referrals, and sharing reviews across channels. That may help in categories where shoppers want to see the product in real homes or on real people. The current $49.99 price includes 300 monthly orders, then adds $50 for each additional block of 300, so price it at the order volume you expect next year.
At 301–600 monthly orders, the published Loox Convert formula implies about $99.99/month, or roughly $1,199.88/year, before taxes or future changes. Verify the live quote.
Switching takes work
Before you move, confirm which fields export, whether photos and videos transfer, how products are matched, and whether review dates and verified-buyer labels are preserved. Also check Google syndication and how the old widget is removed. Your review history is a business asset; do not risk it for a small monthly saving.
Our recommendation
Choose Judge.me when low, predictable cost matters most. Trial Loox when customer imagery is a real sales tool and you can measure the added value. For either app, watch completed review requests, the share of reviews with photos or video, product-page engagement, and conversion—not only the average star rating.
Sources and disclosure
Pricing and feature claims come from the current Shopify App Store listings. MerchantTrim has no active relationship with either vendor and receives nothing from these links.
Sources: Judge.me listing ↗ and Loox listing ↗